Case Study

Bells Pure Ice

/

/

/

Bells Pure Ice

Bells Pure Ice is Australia’s largest packaged ice supplier, operating 24/7 across the country.

As Bells Pure Ice prepared for infrastructure upgrades and national growth, it needed a partner who could manage the migration of critical hosted systems without disrupting operations. Uptime, seamless cutovers, and secure site integration were vital.

Case-Study-Security

Seamless Multi-Site Migration

 
Interlinked delivered a smooth migration of all sites with no downtime—seamlessly transitioning legacy systems into a new, unified environment.

Secure Hosting & Firewalls


Hosted servers and firewalls were brought under control, improving security, visibility, and reliability at all 11 sites.

Case-Study-Cog-Icon

Scalable National Infrastructure

Interlinked’s MPLS solution and modern network approach made future site expansion fast and painless, including a major rollout into new territories.

When Steve Bull joined Bells Pure Ice as CTO, the organisation was already operating on a hosted environment with a third-party provider. However, as Australia’s largest packaged ice supplier with 24/7 operations nationwide, the business required greater reliability, control, and scalability from its IT partner.

“We didn’t want to bring infrastructure in-house, but we needed complete uptime and availability,” Steve explains. “The existing provider had lost control of the firewall, and we couldn’t take that risk.”

Interlinked was selected to lead a national infrastructure transformation—delivering a hosted solution that included around 10 dedicated servers and centralised firewall management. Firewalls were replaced at all 11 remote sites to restore full security control. The migration needed to integrate legacy systems with new environments without interrupting business operations.

“That was a complex task,” Steve recalls. “But for us as a business, it was painless and seamless. Every site cutover went smoothly, with virtually no downtime. The project ran better than I anticipated.”

The key, he says, was Interlinked’s project management, communication, and ability to address even minor issues in real time. Their team worked in close partnership with internal stakeholders to ensure delivery aligned with operational needs, especially during Bells’ critical peak periods.

A major breakthrough came with the rollout of an MPLS network recommended by Interlinked. It unified the sites and simplified future expansion. “When we expanded into WA, we had to switch multiple sites on and off in a short timeframe—and the Interlinked solution made that painless,” Steve says.

Beyond infrastructure, Steve also credits Interlinked’s flexibility and expertise across all areas of IT—from desktop support to full end-to-end hosting. “They’re happy to work as a subset or manage the full suite. Either way, they’re reliable, easy to reach, and incredibly knowledgeable.”

Interlinked continues to play a critical role in Bells Pure Ice’s operations—offering the confidence, uptime, and scalability needed to support a growing, always-on national enterprise.

It was a complex task. For us as a business, it was painless and seamless.

Steve Bull, CTO, Bells Pure Ice